The REPLIKA JEANS Man has an urge for living the urban life. He challenges conventions and boring traditions. He has a strong self-belief and he never settle for less. He is defined by his clothing, the casual denim look makes a statement of its own. His life experience turned him into the man he is today, independent and influential. He does not worry about tomorrow he is to busy working for today. He is without a doubt the alpha male with a great self belief. He has the power to determine action without restraint.